2020 - 2021

Woowa Brothers Vietnam Company Ltd.

Project Direction: Bongjin Kim
Executive Project Direction: Kiwan Ihn
Brand Strategy/Project Management: Kyulim Kim
Creative & Art Direction: Bit Han, Kyulim Kim
Graphic Design: Bit Han, Ly Do, Truong Phong, Bao Tran
Project Coordination: Khoa Nguyen, Hai Yen
Production: Ngoc Mai Ngan
Product Design: Jiyeon Jeon, Cheoljun Lim

Rice Studios
Creative Direction: Chi An De Leo, Sebastiaan Weyler
Graphic Design: Daniel Keeffe
Account Management: Nga Hoang
Project Management: Vy Vu
Type Design: Kia Tasbihgou

Type Of Work
Branding, Brand Strategy, Campaigns, Visual Identity 
Typeface, Digital Design, Attire, Mascot

2020 Type Champions Award
2021 Red Dot Awards, Best Of The Best
BAEMIN is a food delivery platform company in Vietnam. It started its service in Ho Chi Minh City in May 2019 and quickly gained brand recognition, entering the fierce competitive market as the second-largest player within a short span of time.

The following content provides an overview of how BAEMIN Vietnam built a new brand in the initial two years of its operations.

Woowa Brothers, is the most famous food delivery platform company in Korea. Its primary brand Baedal Minjok pioneered the food delivery platform market and has been leading the Korean market for over a decade. One of the keys to its success is its unique branding. The unique marketing approaches from the early stages of the business became a significant part of the brand.

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